This land is incredibly green. The diversity of our dense population is a big plus that allows all kinds of businesses to thrive. Whatever your product or service is, you will surely have a market in a share of the population. It’s like a big body of water, fetch, wash, and drink from it yet it will never run dry.
All you have to do is identify and research your target market and reach out to them in the way they understand best. If you are lucky enough to be one of the first few players in your industry, then you are in for a constant jolly ride to the banks. (at least till a million more people start the good, the bad and ugly versions of your business).
Is your boutique located in the high brow areas and stocked up with the top range quality products by designers from all over the world, or your shop is in the heart of the Yaba market filled with cheap second hand products massively imported from lands across the Atlantic? Do you run a posh Moroccan restaurant on the Island or a grubby mama put buka in a makeshift tent under the Obalende Bridge?
No matter what you sell or how you sell it, you can still claim a sizeable chunk of the population as your market.
We have a wide off the mark differences in class, income, education, gender, religion, shapes, sizes, etcetera and every day I see people taking advantage of this. Both the big and small businesses are thriving without interference.
Just in case you are already thinking of how to partake of this flowing milk and honey too, I’ve got a big one for you – Sell Sex!
With a population of 140 million, about 60% of which are between the ages of 18 – 60 (where the very sexually active resides), I don’t understand the hush hush about sex around here. I keep wondering why it has taken so long for more people to take advantage of this amazingly endless market.
Now let’s face it, many of us have serious relationship-threatening sexual problems and really wish we have somewhere to turn to for informed and responsible help. We need a holistic approach to sexual advice that will focus on a balanced and all inclusive sexual experience, helping us to understand the spiritual, emotional, psychological and physical aspects of sex.
Now here is what I try to imagine, when I think of the business. Call it a sex shop or whatever you think will be appropriate.
Here you go!
It is not hidden in a dark alley, it is situated on a regular street and customers don’t lower their heads, or have a hurried dash in and out for fear of being seen, they can make eye contact without a feeling of embarrassment.
The atmosphere brings all senses into play. The interior is thematic and appealing to the eyes, customers are welcomed by a soft romantic music in the background, the air is filled with tender invigorating smell, while they walk around they can pick up decadent and delectable desserts, and when they have to sit, the softness of the silky and plush sofa welcomes them.
There are categorized sections with wide array of products ranging from sex education books and videos, sensual musicals, assorted condoms, creams, lubricants, massage oils, scented candles, sex toys, fancy costumes, roses, edible sexual products, supplements, whatever your fantasy can accommodate.
There is also a counseling section where they can talk to a male or female expert depending on their preference, about any sexual challenge. They will provide education, recommendations, trainings, medical examinations and therapy.
The customer care people would have seen it all and so they will be highly motivated to put customers at ease, when they are asked questions, they pleasantly give guide, information and they also provide round the clock, help lines and online support.
There you go! What do you think?
Trust me it’s a viable business. In this Tattooing, boob jobing, strip clubbing days in Nigeria, your harvest is surely overripe.
Watch out for religious hypocrites who will pretend like sex is dirty, they will criticize you and threaten you with hell!