Nana Serwa Hagan Aboagye is on a mission to re-entice the world to the beauty of African Beads with Duaba Serwa, a Jewelry Line with Traditional and Contemporary Neckpieces and Bracelets made from genuine Ghanaian Glass beads, Middle Eastern Metal and Ceramic pieces and Finishes from Sierra Leone and Togo. Duaba Serwa is currently stocked in Ghana, in the United States and also in the United Kingdom with more expansion into other countries in the year 2010. Femme Lounge talks to Nana Serwa.
My name is Nana Serwa Hagan Aboagye I’m 24, I studied textiles graphic design and general knowledge in arts for three years in Achimota School and made the change to science (Nursing) in University. I am building my brand by looking at my talents the things I can do with ease that others can’t. This has served as a source of guidance, motivation and the driving force behind my brand.
Duaba Serwa is as a result of a dream I’ve had for a few years now. As with some things in life, it came into being rather unexpectedly. It was driven by a deep desire to express my creative talents and satisfy my entrepreneurial hunger. A jewelry line may seem like a strange choice for some but it made perfect sense to me from both a creative and financial standpoint. The line consists mainly of local glass beads melted in the eastern and Volta regions of Ghana with a fusion of other elements from Nigeria, Togo, India and Mali.
What Does It Mean?
Duaba Serwa is in the native Ghanaian language Twi. Duaba simply means seed. Serwa however, is my middle name. The name was inspired by a number of people and events. It is characterized by its meaning and will remain a bold and dominant name to those who truly understand it.
Sacrifices You’ve Made?
As with most things in life, Duaba Serwa came into being rather unexpectedly, everything good in life comes with a pocket of sacrifices and indeed I’ve had to deal with a few of those.
I was in art school for three years so all the techniques I use to make the jewelry were derived from there
Sourcing of materials has been the toughest challenge for me. I try to keep the line traditional yet with a touch of modern contemporary spark with the help of Swarovski element. Also combining working at the hospital with the jewelry making. The hours in a day are simply not enough!
I was in a crafts shop with two of my friends looking for new materials, shapings and finishes, a lady recognized and approached me with so much excitement and started talking about her favorite out of last year’s winter line. It was amazing, in that moment I actually felt I had made it and then reality hit me ! I had so much more work to do
The response has been overwhelmingly positive and unexpected. I have taken great encouragement that has served as a source of motivation and given me the confidence to diversify my brand. The look on potential customers faces when they see the pieces for the first time. It’s fantastic!
Word Of Advice
A great Idea will quickly die. People have to buy into your vision and support. For the most part your passion and enthusiasm can help encourage this but the work will have to speak for itself.
My entire life savings so far has funded the line but on a good tangent I’ve reinvested everything I’ve made so far and now Duaba Serwa funds Duaba Serwa.
I’ve got quite a number but those that clearly stand out for me are of course my mother and a lady by the name Constance Swaniker CEO of accents and arts she’s a one woman business power house in Ghana. She inspires me so much; I had the pleasure of meeting her a few months ago. It was equivalent to a young fashion designer meeting Coco Chanel.
Best Part Of It?
I am personally invested in each of my pieces. I conceptualize, design, and create each piece myself and I put a lot of love into my work.
In few years time
Growing the brand more through select line extensions, expanding its global reach and presence and continuing to develop and maintain a world class brand.
Attribute That Has Been Of Help?
Passion, tenacity, diligence, a good work ethic and a clear understanding of the business side of things.
What You Know For Sure
Nothing in this world worth having comes easy; it takes God hard work diligence and persistence to make it
Duaba Serwa PMB Tema Comm 1 Ghana
Phone – Ghana + (233) 243101656/ (233)262101656
UK – (0044)7983329897/00447931934676
USA – 0016466715222/0012024607984
Pictures: Duaba Serwa