Cover Girl

10 Lessons I Learned From Betty Irabor As Genevieve Magazine Clocks 10


I am now on Twitter – @sholaokubote, and Instagram – sholaokubote

Genevieve Magazine celebrates its 10th anniversary this month and for the first time, the graceful Betty Irabor, who is the Editor-in-chief and CEO covers the Magazine.

In her interview with Christopher Charles, she tells us all about how she started and has persisted over the years to build Genevieve into a top magazine that it is today.  There is so much to learn from this amazing woman but here are a few things I learned from the interview.


Whenever you wake up, that is when your morning starts
Don’t let people tell you that you can’t achieve your dreams because you are too young or too old. If you believe in it and know you have all it takes to succeed at it. Then go for it. It is never too late.

The challenge is not so much hitting the high notes as it is sustaining the note.
Doing things right is a challenge but doing things right consistently is even a greater challenge. Focus on excellence for yourself, and keep striving to maintain that standard against all odds.

The trick is to do it afraid
You will have doubt, people will discourage you, and there will be many obstacles on your way. But if you believe in what you have set out to achieve, then you’ve got to keep going even when you are afraid.

Everything comes with its baggage, be ready to deal with it
From the time you conceive the idea all through the life of the business, don’t assume it will be an easy ride, there will be mountains to scale, be ready to deal with them.

You have a right to expect so much
You have a right to dream, you have a right to pursue your dream and you have a right to expect the best from it. When the journey gets tough, you will need this conviction to get through.

Pour yourself into it, let it consume you.
For your idea to work, you need to pour yourself into it. Let the passion to see it succeed consume you and drive you to heights you never imagined. Don’t just throw money into it and expect it to blow, throw YOU into it as well.

Your passion can make you succeed where people with qualifications have failed.
Having degrees and qualification that match what you want to do is nice, but even if you don’t have it don’t let that hinder you from starting.  Let your passion for success drive you to get all the knowledge and resources you need to succeed at it.

Keep thinking, keep changing, keep evolving.
There are probably so many things that can come out of that one single idea you have. Don’t be rigid, get creative and move with the times.

Be grateful
When your dreams have become successful be grateful to God and everyone who helped you achieve it. Be grateful that you made it despite all the obstacles.

There are always new grounds to break
Don’t get complacent because of your present level of success, arm yourself with great foresight and be ready to take the lead today and tomorrow.


My name is Shola Okubote, I am the Founder of

You can reach me on and read my other articles here

 Twitter – @sholaokubote, and Instagram – sholaokubote



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    debby baro

    March 1, 2013 at 10:42 am

    I ve always liked Betty for her spirit of focus, considering how her magazine has grown. I must say too, that I ve learned some secrets to success in business.

  2. Pingback: Betty Irabor’s Brave Account Of Her Struggles With Insomnia And Menopause Triggered Depression Will Remind You Life Is Full Of Highs And Lows – Woman.NG

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