Fashion & Style

How Ade Samuel Went From Interning To Styling Beyonce, Rihanna and Creating Her Own Shoe Line


ade samuel

American Based Nigerian Designer, Ade Samuel, who started out as an intern with American fashion magazines, W and Teen Vogue, shares how she forfeited her weekends and days off to volunteer to work on photo shoots for the publications.  She has since been on styling projects for Beyonce, Rihanna and other top international celebrities.

See Also: How Alima Bello Turned Her Passion For Fashion To A World Class Fashion Brand

In a recent chat with American fashion/lifestyle magazine, Essence, Ade talks about her big break, her Italian shoe line and her fashion influences.


On her big break and becoming a stylist:

”I began to really dig deep into my styling ability during my internships at W and Teen Vogue, where I eventually became the fashion assistant. These publications gave me a wonderful platform to meet top-tier stylists. During my days off or on the weekends, I would volunteer to work on photo shoots. After a few years, I moved from New York City to L.A., which afforded me the opportunity to be a part of styling projects for Beyoncé, the Kardashians, Rihanna, Big Sean and Nicole Richie, to name a few.”


On Starting her Shoe line:

”It took almost two years to execute. I collaborated with an amazing illustrator and consultant to get the ideas from my head to paper and then eventually into the factory in Florence. (Creating shoes made in Italy has always been a dream of mine.) We spent many hours going over tons of inspirational images and art, which helped to define my vision. It clicked that my line had to be sleek and fashion forward and had to have sex appeal. That’s what Ade Samuel shoes are all about.”


On her fashion influences:

As women of Nigerian descent, my mom and granny would wear what we call in our culture aso-ebi, or lace (Nigerian garb), and geles (head wraps) to various special events. The texture and design of the lace or even the patterns of the gele have always intrigued me. They influenced me to want to dissect my culture’s style, and by doing so I grew to have a huge love for clothing.”

Read the full feature on Essence and watch this vide below from xoNecole’s Living My Dream series, Ade talks about how she went from an intern to styling Beyonce, Big Sean & Yara Shahidi.


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