Nollywood actress, Ufuoma Mcdermott is calling on fellow actors to get involved in the promotion of movies they appear in, urging them to leverage on their social media platforms.
According to her, promoting a work that an actor features in shouldn’t be left only for the movie producer.
The actress who took to her Instagram page to share the picture of American actors, Morris Chesnut and Regina Hall promoting their latest movie, ‘When the Bough Breaks,’ encouraged other actors to take a cue from them.
She wrote this on her instagram page:
Fellow actors, it is your DUTY to promote any project you feature in. You know why? Cos its success is your success just as it’s failure is yours too. Your ratings rise and fall not based on how “sweet” a film is but based on how well it sold. This is known as “Bankability”.
Get behind the box office. And yes, your social media should be used. The producer already took a risk so quit thinking of how much he’ll make from proceeds.(it’s not like you’ll “help” him if he records a loss) Concern yourself with maintaining your bankable status.
PROMOTE YOUR WORK. Yes! It is yours. Like @chrisihidero will say, Credit is our payment. Your name is on it; Push it. Pls follow @kevinhart4real and@therock You just might understand how much the game is changing
#Repost @tomesadeoye with@repostapp
Stumbled on this picture of@morrischestnutofficial and@morereginahall at the box office promoting their latest movie#whentheboughbreaks. The movie is currently in the top 10 box office… promoting your work is extremely important and trust me, it pays! Bravo 👊