Nkem, Ashim & Ijeoma Are Creating Long-Lasting Memories For Parents And Their Babies With Their African Inspired Handcrafted Products


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After seeing the reactions to their first ever products at the baby shower of the daughter of one of the founders of their company, they were inspired to create long-lasting memories for parents and their babies and so they started the Always Me company.

Founded by three women who have things in common, Always Me By Anne Li specialises in creating handcrafted gifts for babies, toddlers and their parents.

Ashim Egunjobi works in real-estate finance by day and manages everything finance for Always Me by night.

Ijeoma Nwoke works in pre-sales at a leading OEM in Nigeria by day and manages everything distribution and supply chain at night.

Nkemdilim Begho runs Futuresoft, an IT service company by day and manages everything product development and design by night.

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Below is how they described their baby and lifestyle brand on their website

The inspiration behind Always Me came mid 2013 when Nkem, one of the founders was unable to find a unique and African inspired gift for the impending birth of her first niece. She thus proceeded to scout the markets for beautiful fabrics and made the first ever playmate. After receiving several orders at the baby shower where the mat was presented, Nkem teamed up with Ashim (her sister) and Ijeoma (her friend) to explore the possibility of building a business. After several months of researching the market and potential customer base, sourcing the right materials and training tailors ‘Always Me by Anne Li’ was born.
The natural evolution from a baby to a lifestyle brand was spurred by the founders passion for creating high quality, one-of-a-kind, handcrafted products for parents and their children, as well as the gap in the market for high quality African inspired lifestyle products that use African fabrics and are manufactured in Africa by Africans.
Always Me is a company with a conscience and we are very keen to give back to our community. Materials are predominantly locally sourced and all of our unique products are locally handcrafted by Nigerian craftsmen and women. We are proud of our Made in Nigeria products.
At Always Me we believe that it is the magical moments in all of our lives that count – milestone events that should be celebrated and seeing your and our little ones play, laugh and simply live life to the fullest is the most beautiful thing.

You can explore their range of unique products on our website and their instagram

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