How Florence Adepoju Launched An International Cosmetics Range From Her Parent’s Garden Shed



Florence Adepoju worked on make-up counter in Lakeside Shopping Mall in Essex, when she was just 17 and studying for her A-levels at sixth-form college.

She noticed the lack of make-up suited to darker skin tones, so she decided to start her own makeup line one day.

She later studied Cosmetic Science at the London College of Fashion, where she did her dissertation on how colour affects different people’s perception of lipsticks.

As part of her dissertation, Florence put together a business plan and social media campaign. This eventually helped her to apply for a business grant from the college, which she used to set up a business.

She launched MDMflow, a lipstick line of bold, bright, highly pigmented colours designed to suit black women.

MDMFlow takes its inspiration from the mid-nineties to early-Noughties hiphop videos that Florence grew up with, and features a range of lipsticks in richly pigmented shades of black, blue, orange and pink.

Florence’s lipstick line which started producing from her parents’ garden shed is now being stocked in Topshop.

In an interview with FEMAIL she says:

‘I was struck by the lack of choice there was for women with darker skin,’
‘Brands would bring out limited-edition capsule collections, but none of the make-up would suit me; the foundation wouldn’t be dark enough or the lipstick wouldn’t be bright enough. I always found it disappointing.’
‘I worked at Space NK throughout university, and people were always requesting shades like blue, but there weren’t many on the market,’ Florence said.
‘They’d see people like Rihanna wearing crazy colours and they’d want to copy her.’

If you like this post, share it! Someone you know wants to read it. Use the buttons below.

Follow us on Facebook – Woman.NG, Twitter – @WomanNG, Instagram – woman.ng and BBM Channel – C001CCEFD for more updates.

Promote your business to Nigerian women. Put your Text AD here.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

One of our favourite quotes at Woman.NG is a line from Emeli Sande’s Read All About It; “If you’ve got the heart of a lion, why let your voice be tamed?” This has inspired us to publish Nigerian women’s take on about everything. From conceiving a child to burying an old loved one and every life experience in between them - Nigerian women’s stories, opinions, issues, debates, advice, news etc. Read More >>

For Adverts & Enquiries:

- Product Reviews
- Pre & Post Event Publicity
- Sponsored posts
- Advert and Promotions
- Partnerships
- General Enquiries
Email: info@woman.ng

Contact Us

Do you have a question for our editors?
Want your personal stories or opinions to be published on woman.ng?
Think you have what it takes to work with us?
Want to advertise your products or services on woman.ng?

Please contact us: info@woman.ng

Copyright © 2015 Woman.NG. Designed by Soft Runner

To Top