To shine the spotlight on the beauty of all kinds of hair, irrespective of the race and colour, Pantene, has featured a Nigerian model, Demi Grace in a new commercial.
The beauty brand just launched its Gold Series collection created exclusively for Black hair.
Apart from being the brand’s first Nigerian model, Grace is also the first model with locs working with Pantene.
In an interview with Ebony, Grace said,
I made the first Nigerian woman on a Pantene campaign, the first woman of color with dreadlocks. I mean, so many firsts. It feels incredible.
It just means that it’s okay to be yourself and still shine. It’s okay to wear your hair in any kind of style, especially as an African American woman. We are told a lot how to do our hair because there is so much that we can do with our hair.
We’re very controlled when it comes to how we wear our hair and doing this campaign just means that I can be free, and I can wear my hair how I want, how I feel at any time, any season and it’ll still be okay.