In recent times, lots of men and women have been piling into the world of food business. Considering the increase in demand for outdoor catering services, food business seems to be booming. If you’re looking to set up a successful restaurant, it is important to avoid the mistakes restaurateurs often make.
While it is important to make business plans and dream up themes, you must first consider some of the most important things that make restaurant businesses excel (apart from wonderful, creative cooking, of course). Your restaurant will be a second home of sorts, you have to ensure that it is a space you and your customers can inhabit comfortably and happily.
Now that you have chosen your concept, menu and team, think critically before you choose a space. Here are the most important things you must consider:
Traffic Flow and Population
To succeed in the restaurant business, it’s best to choose a site that has a lot of traffic. Restaurants located in densely populated neighborhoods are likely to experience high patronage. It isn’t rocket science. When people get hungry, they are likely to walk into the nearest restaurant.
Before you finalize all the agreement, spend a considerable amount of time counting the number of passersby. Assess them and see if they are likely to be your customers. At the end of this exercise, do the math. Will you get reasonable patronage in your preferred location?
Another thing to consider is the nature of the traffic. Is there more foot traffic than automobile traffic? If the building is a one-way street with lots of automobile traffic, make sure the site is on the right side of the road. Consider the flow of traffic if the building is on one side of a two-lane highway.
The success of a restaurant is determined by the location. It is important to choose wisely.
Facilities and Appliances
Whether the building is an exotic log house or a stick-and-brick structure, you have to scrutinize the amenities available. Is there adequate ventilation and lighting? Is the site energy efficient and/ or ecofriendly? Is the store large enough for your needs? Do you have adequate access to clean, running water and electricity? How many sockets are there? Are there enough toilets for the customers? Ensure that the building contains all the basic amenities that will guarantee the smooth running of your service-based business.
Ensure that you choose a space that is large enough to seat as many customers as possible. Also ensure that you rent a space you can maximize. A log house is often preferred not only for its aesthetic beauty, but for the flexibility of the layout. It is best to choose a site that will allow for easy and cheap space utilization. It helps to be able to redesign the restaurant as trends and business needs changes.
If you are planning to host a large number of customers, hen y or rent should buy a spacious restaurant, Instead of a single-floor building, you could search for strategically located one-storey building.
The size of the restaurant will determine the size of the parking space. Successful restaurants often have at least one parking space for every three seats. This item may seem inconsequential but is actually one important determinant in the restaurant business.
Other Restaurants in the Area
Studying the competition is a smart move. Visit restaurants around the area and find out what mistakes they might be making. The idea is to determine what mistakes to avoid. Can you provide better food and services than the competition? Determine to stay ahead of the competition.
During your market research, pay attention to the existing competition in the area. If they are doing a great job, it’s likely they’ve won over most of the customers in the area. You’ll have to strategize and make smart plans to win some new customers over.
All the aforementioned items will be greatly influenced by how much you can afford to spend. A choice property in a high brow area will definitely cost more than a moderately-priced yet gorgeous log-built restaurant. Whatever you choose, don’t spend more than ten percent of your capital on the site. It is possible to find a good enough property for your restaurant business if you keep an open mind.
A chef once told of how he’s had his mind set on a particular location, but then, he waltzed into this site in another city. He loved the design and the amenities. Everything was just perfect for his dream restaurant. His family told him the city would grow on him, and they were right. His restaurant business currently has one of the most successful models around.
Now you know the things to consider. Go and conquer the world.
Bio: Chioma Iwunze-Ibiam writes creative non-fiction and prose fiction. Her works have appeared in Romance Meets Life, Flash Fiction Press, MTLS, Saraba Magazine, Sentinel Magazine and others. Her first novel, Finding Love Again, was published by Ankara Press. She owns and manages creativewritingnews.net