Nadine Ijewere is the talented photographer capturing men’s and women’s wear for the latest #Stellaby series in collaboration with top English fashion designer, Stella McCartney.
Nadine is part Jamaican and part Nigerian who studied at the London College of Fashion and explores the way fashion is seen through her photographs.
In this series, Nadine heads to Nigeria where her roots are still strong, using the brand’s latest women’s and men’s collection at the center of her storytelling.
When asked how the the location in Nigeria inspired the shoot, she said,
I wanted to keep the raw, earthy element that is present in a lot of my work and at the same time I wanted to shoot this project where I have family heritage, using people with my background. I think this adds a more personal approach to the images. As the project is called #StellaBy I really wanted to add more of my identity to the imagery. I wanted to give a feeling of diversity and not sticking to the rules – being different. Nigeria is a country that is known to be quite conservative, particularly in fashion with no blurring between lines. So I wanted shake things up a bit.
Overall it was a great experience. However, you tend to draw attention which is sometimes unpleasant, especially when it’s something that people are not used to there. But you have to try to understand and be respectful of them. For instance, we had one of the more ‘flamboyant’ looks on one of the guys when we went to the fishing village. People began calling out as they found it quite offensive so I moved the team elsewhere.
The rest of the interview is on StellaMcCartney