For Uche Pedro, Bellanaija started as a hobby in 2006 when she was a student in Canada. Around the time she was graduating from the university, blogging seem internationally was just emerging, so there was quite a few blogs coming up especially in the States and not so much across the continent of Africa.
Infact, the name Bellanaija was a momentary decision she took when she was registering her blog that year.
“I have always loved the word, ‘bell,’ which means musical and ‘bella’ means musical in Italian and the ‘naija’ slang wasn’t as popular as this. It was just like a split second thing and now its worldwide. So its incredible that that split second decision has translated into this global brand.”
12 years later, Bellanaija has become a household name and it keeps blooming with every content and category added.
In an interview with Peace Hyde on the Against all odds episode, Uche Pedro speaks on how she started her business and the challenges she has had to overcome to get to where she is.