A scary taxi ride led Aisha Addo to create DriveHer, a ride sharing service for women by women.
DriveHER is a Toronto based technology organization for women run by women. It is a peer-to-peer ride sharing app, which enables women riders to connect with women drivers.
After a long day, Aisha wanted to get home as soon as she could and she hailed a taxi. But after she got in, the driver started asking her uncomfortable questions, which got her scared.
The driver asked if she lived alone and if she had a boyfriend. Thankfully, she got home safe but she couldn’t shake off the feeling that her personal space was threatened.
So, the basis of her company is to ensure that women travel safely, which also gives them the opportunity to reclaim their safe space.
The app, which launched in early 2018, has a built-in security for any woman that feels unsafe in her environment. The emergency button on the app sends live information, which can alert the authorities if needed.
DriveHER also provides more work opportunities for women drivers who are often underrepresented in the transportation industry. The company’s mission is that they become the primary channel of transportation for Women in their environment and beyond.