Nigerians are criticizing an American model and entrepreneur, Angela Renée White, professionally known as Blac Chyna, for her intentions to come to Nigeria to sell a skin-lightening cream.
The American model partnered with Cameroonian entrepreneur, Dencia to create a $250 skin-brightening lotion.
According to the brand’s website, the Whitenicious x Black Chyna Diamond Illuminating & Lightening Cream “gives a brightening glow for younger-looking skin and brightens and lightens without bleaching skin out, among other things.
Yesterday, Blac Chyna announced on her Instagram page that she would be launching the product with an upcoming appearance in Nigeria but Nigerians are having none of it.
Reactions to her announcement
In a time where black women are beginning to appreciate their skin colour, Blac Chyna’s product seem like a slap on their faces. Sadly, in Nigeria, where 77 per cent of its citizens use skin lightening products on a regular basis, skin-lightening creams are not banned.
Nigerians on their social media platforms are calling out Blac Chyna over her intentions while urging women to embrace their skin colour.
Blac Chyna is going to Lagos, Nigeria to promote a bleaching cream and I am honestly disgusted.
— Hawa. (@MsJah_) November 20, 2018
Blac Chyna partnering up with Africa's bleaching king and queen to create a new face bleaching cream is beyond problematic.
It's really rubbing me the wrong way, ain't no way in hell she would do that in LA. Exploiting Nigeria's colourism problem is disgusting
— Tops (@SincerelyTops) November 20, 2018
I have a personal vow with myself to avoid arguing with other BW on social media however @BLACCHYNA you’re a dickhead for this. As a BW and as a Nigerian I think you’re vile for being complicit in something so damaging. Bleaching creams are not cool. pic.twitter.com/qgS2tBwcyX
— Kelechi Okafor (@kelechnekoff) November 20, 2018
Couple people telling me that bleaching cream has always been around which I fully understand however this will attract even more people to buy it which is the problem here despite its high price lol.
— مرياما (@MariamasTL) November 20, 2018
Instead of making threads about Blac Chyna what we should be focusing on is the root of the problem which is evidently colourism and white supremacy. Skin bleaching didn’t start yesterday and Blac Chyna is just one of MANY ppl who have fallen into its trap.
— Sasa (@chocoolatseh) November 20, 2018
why destroy people's lives because you want to your illegitimate children live a luxurious life?
When skin cancer arises, will you be there to help?
You a black woman from a longtime slavery but you seems to believe you belong just because you fit
You're black #BlacChyna pic.twitter.com/E4dya2YUZM
— Monsurah 🇳🇬 (@angel_molat) November 20, 2018
The simple truth abt the Blac Chyna saga: She's bringing cancer to ur doorsteps.
— Baz 🕊 (@kingpvsh) November 21, 2018
The uncontrolled publicised sale of bleaching creams in Nigeria is a complete national disgrace.
That Blac Chyna can come all the way from US to actively promote a product that will literally ruin the lives of people is a shameful low which confirms we don’t value human lives.
— YourFavOnlineDoctor (@DrOlufunmilayo) November 20, 2018
As you await the launch of Blac Chyna bleaching products in Lagos this weekend, this is a simple reminder that you are about to buy a cream that will ruin your kidneys, destroy your natural skin, compromise your liver, make you vulnerable to skin cancer and slowly end your life.
— YourFavOnlineDoctor (@DrOlufunmilayo) November 20, 2018
Blac Chyna is only monetizing the hate you people have for darkskinned people. From abusing Ghanaians to calling dark skinned people 'charcoal' to making jokes that promote colorism, Blac Chyna is going to make money off of it. You don't like it ? End colorism.
— Baba Folarin (@That_IjebuBadoo) November 20, 2018
Blac Chyna is taking advantage of the insecurities of colourism and self hate. She is disgusting. Skin whitening cream is horrible. This should not be advertised and she is choosing Africa for a reason. Shameful.
— J✨ (@3jessi5) November 20, 2018
Why’s #BlacChyna coming to Lagos to launch and promote her bleaching cream? We’re fighting for self love here and she’s literally spitting on our faces. I’m beyond disgusted at this point
— Sugarcane (@StephanieAlexx1) November 20, 2018
Meanwhile, some people believe that Blac Chyna shouldn’t be criticized as Nigerians have been bleaching before the American model made her intentions known.
How is it an issue? Nigerians love bleaching creams, the highest consumers of it on the African continent. Why should Blac Chyna not take her products to the right market pls? https://t.co/OHsXK0e8MB
— Kelvin Odanz (@Kelvin_Odanz) November 21, 2018
Yeah skin bleaching is not cool and we’re mad at BlacChyna for promoting it but let’s not act like she’s introducing something new. Bleaching has BEEN a trend in Africa. Why didn’t we attack Dencia- who’s African(Congolese) for creating ‘Whitenicious’?
— Temilola (@temilola_x) November 20, 2018
For some people, there is demand for the cream.
Idk why y'all are surprised Nigeria is Blac Chyna's target audience. Nigerians that troll Ghanaians everyday for being dark? The ones that constantly say they look like midnight.
Tweet Oracle that will probably buy like 5 bottles.
Colorism in this country is real
— Olohije 🇳🇬 (@_LOHI_) November 20, 2018
People gushed over Kupe boys and they came here. Now Blac Chyna is coming to launch her Bleaching cream in Lagos, which sells for $250 per bottle and people will buy in mass.
If there was no demand for these products they won’t be here. Don’t hate the player, hate the game.
— Umeh and 99 others (@UmehOMA) November 20, 2018
My annoyance is not even that Blac Chyna wants to sell bleaching cream in Nigeria, is that she’s selling it at $250 that’s about 90k equivalent in Naira. And guess what?? People are definitely going to buy 🤷🏼♀️
— Sally (@__Calebsgirl) November 20, 2018
Effects of skin-lightening
According to the World Health Organisation, the main adverse effect of the inorganic mercury contained in skin lightening soaps and creams is kidney damage. Mercury in skin lightening products may also cause skin rashes, skin discoloration and scarring, as well as a reduction in the skin’s resistance to bacterial and fungal infections. Other effects include anxiety, depression or psychosis and peripheral neuropathy.
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