Eno Essien is the founder of Rheytrack, a vehicle tracking business. At the age of 25, Eno ventured into her business.
11 years later, Eno still sits as the only female CEO in the field, with branches in many parts of the country.
The cover star of the Today’s Woman magazine, Eno talks about a time in the early stage of her business when she almost sold her business, as well as the tips in growing her business.
At the early stage (of my business), I met this man who owned an autoshop and wanted to partner with us. He wanted to buy Rheytrak 70/30 and I was the 30. He proposed two cars, a house and other riches of the world. I was already imagining myself with that lifestyle. So, I went home and told my mum and she told me to reject the offer because in a few years, I would get all of those things for and by myself. I was so confused and I said to myself, “Oh God! This woman. Not again.”
You know the funny thing, when I went to this network for entrepreneurs and I met Mrs Adenike Ogunlesi from Ruff ‘n’ Tumble, I mentioned this offer to her and she said, “Is that what you cannot get on your own in a few years time?” and I just thought, “Oh right!”
Hearing from two mothers, I turned the offer down. Some weeks ago, he called to ask how my business was faring as his own had crashed.
On growing her business
Networking and asking her friends for help: If I come to your office, the first thing I would do is pull your complimentary card box and go through your complimentary cards. Any company that catches my fancy, I will put it aside, then, I will ask you, “Please can you call this person and book me an appointment?” So that was how I got my initial customers.
Professing positive words: One of the ways I watered was speaking to myself. As a Christian, I realized that there’s power in the things that we say. I used to say to myself, ‘I am successful, I am rich, the Lord is with me, I will flourish like a palm tree, I will own buildings, Rheytrak is profitable. Rheytrak is the preferred vehicle tracking company. I used to say that a lot. Infact, that’s how I pray.
The power of knowledge: Remember that it’s a field that I know nothing about…trying to understand it, reading about it, speaking to people who are already in that field. Seeking ways to be better. These are ways that I water because it is not just enough to bring solution, but yours has to be different. You need people to want to keep you.
Cutting off weeds: As the weeds come up, you’re clearing them. When I say weeds, I mean staff weeds, prospective clients weeds and economy weeds. Weeding could also be by seeking from more experienced people.
To buy magazine and read full interview contact @twmagazineng
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Rise and shine beauties. Here is your chance to win free vehicle tracking devices courtesy of @rheytrak. 💃💃💃💃 . . Rheytrak is giving out 3 FREE vehicle tracking devices inclusive of one year free annual subscription and installation …to win; 1)buy a copy of @twmagazineng Sept/Oct edition, 2)write your name visibly on the cover of the magazine, 3)take a picture holding/reading the magazine, 4)post the picture and tell us your biggest lesson/take away from Eno Essien’s story and use the hashtag #inspiredbyeno and #thepreferredvehicletrackingcompany 5)make sure you are following both @rheytrak and @msessien The winners will be announced on Monday, 26th November 2018. All the best❤❤❤ Tag a car owner you know. . . #Rheytrak #Giveaway #carinstallation #twmagazineng
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