In an article titled, “As Nigerian Fashion Booms, Women Lead Its Coverage,” The New York Times profiles four Nigerian women publishers, whose publications have stood the test of time. According to the article, these women have the long running magazines despite the odds against them.
When Genevieve publisher, Betty Irabor wanted to start her business in 2003, she was told that her publication may not last long as advertisers paid little to no attention to women publication.
She decided to leverage on both her contact and her husband’s, who is also a media personality. 15 years later, Genevieve magazine is one of Nigeria’s leading women’s magazines with 14 staff. It publishes 10 issues a year and has featured many Nigerian celebrities.
After 15-years as a reporter at Nigeria Television Authority (NTA), Adesuwa Onyenokwe got tired of reporting stories that had no women in them. So, she created a TV program called “Today’s Woman With Adesuwa,” but she had no time to produce the show.
Wanting to be more in control of her time and also take care of her kids, Adesuwa decided to start a lifestyle and news magazine called ‘Today’s Woman.’
Beyond fashion, ‘Today’s Woman’ sheds light on issues that are not really addressed but matters to the society.
28-year old Chioma Onwutalobi started as a gossip blogger. In 2015, she started her magazine, Glam Africa, after graduating from the University of Hertfordshire in Britain.
Glam Africa is a quarterly magazine and is focused on celebrity and lifestyle news. With offices in Nigeria, Ghana, South Africa and Britain, and plans to expand to the United States, it is reportedly one of the most-read periodicals among women in Africa, as it has a circulation of 1.4 million.
The magazine also hosts events that often attract professionals and entrepreneurs.
In 2003, Tewa Onasanya founded Exquisite Magazine, a lifestyle publication because she wanted to reveal the richness of homegrown African culture. It was at a time when people were looking to Africans in Diaspora for inspiration.
The quarterly print magazine covers fashion and celebrity news and is also distributed through an email newsletter and WhatsApp, which is used widely in Africa.
The magazine has its own awards event: ELOY — Exquisite Ladies of the Year, which honors African women. It also holds two fund-raising walks to raise awareness for cervical cancer.