Nnenna Stella used to wait tables. But one day, she took the bull by the horn, packed her bags, and hit the long road of entrepreneurship. She started The Wrap Life, a company that focuses on selling trendy headwraps to women from all around the world.
These are 4 few tips on starting your own small business from her interview with MadameNoire
Find a Need
I wanted to wear head wraps and I couldn’t find any online. I Googled for three days and I was so upset. I was like, “Really? Nobody’s selling headwraps?” I imagined that there were other women who wanted to start wearing them, as well, and they couldn’t find fabrics and prints that they liked, so I decided to start.
Get into the Right Mindset
I wanted everything to be super legit. So I went through the process of forming an entity, an LLC, and all of that stuff. A lot of it was really just getting in the right mental state. When I started the company, I’d just finished a 30-day meditative, journaling thing, so I was really open to the idea of starting something and thinking that I could be good at it.
Part of it was really doing a lot of daydreaming — envisioning what I wanted it to be, envisioning the kind of customers we would have. Pretty much the dream formation stage.
Don’t Be Scared
The first month that it happened, I was sort of terrified because I’ve worked for other people all my life and then when you get the opportunity to work for yourself, it’s a little scary because you’re responsible for everything, but it’s also really liberating once you pass the fear of it.
Use Social Media
Tumblr is a really great place but most of our engagement happens on Instagram. For the marketing, to be honest, I just try to be transparent. It’s one thing that I think small companies are much better at than larger companies because there are so many people in between the product and the people who are behind the scenes.
I try to talk about things that I really do. I try to be a real as possible. I run my Instagram profile. I don’t speak about myself in the third person. It’s very much me saying “This is my life. This is how we live.” The Wrap Life is about a lifestyle, so I want to show them my lifestyle and be as honest as possible.